Description

PRODUCT DESCRIPTION
Parsons Lowercase wood type is reconstructed and redesigned as wood type by Petrescu Press after original Parsons typeface designed by American graphic artist, calligrapher, and bibliographer Will Ransom in 1917 for the famous Barnhart Brothers & Spindler (BB&S) foundry, the font was named after I.R. Parsons, advertising director of the Carson Pirie Scott department store in Chicago. In an era dominated by rigid industrial typefaces and geometric serifs like Caslon or Cheltenham, Ransom wanted to bring the organic fluidity of decorative handwriting to print.

If you would like to purchase the Uppercase version, the decorative Swash letters or the ornaments, please access the links in this text.

Also, if you want to read more details about the anatomy of this typeface and the production of wood type, please access our article:

SIZE/DIMENSION/WEIGHT
Relief depth of 1.8 mm and total block depth is standard size of 0.918″ (Anglo – American type height). Please leave a message upon purchase, if you want different type height (German, Dutch, Danish, Italian, etc)

MATERIALS UTILIZED
French polished, end-grain beech wood.

PRODUCTION METHOD
New, uninked, unused printing blocks cut from dry, treated beech wood on a cnc milling machine, each item is hand finished.

CUSTOMIZATION OPTIONS
Additional characters or other custom typefaces, ornaments, borders, pattern, etc, of different sizes or relief depths may be machined upon special order.

PAYMENTS METHOD
Paypal

SHIPPING
The shipping consist of regular economy postal service delivery and it is (at least) somewhere between 10 to 14 business days for E.U. and 14- 28 business days for the United States.

Manufacture time for this item is between 5-6 weeks.

Please contact us for further details or custom orders.