Description

Letterpress poster

Letterpress poster, hand printed on FTC Italian printing press; 220gsm, 100%  card stock – Canson (Colour: White), format 50×70 cm. Original prints, limited edition 1 of 4.

Design, wood type & prints by Petrescu Press

Context:
“Design Thinking” – driven by the principles: Empathize, Define, Ideate, Prototype and Test. The first authors to write about design thinking were John E. Arnold in “Creative Engineering” (1959) and L. Bruce Archer in “Systematic Method for Designers” (1965)
Wood type typefaces reconstructed and redesigned by Petrescu Press, after Akzidenz Grotesk Standard Bold – 6 and 16 line.